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Do you have a Question about Internet marketing
or search engine optimization, or your website?
We'll answer your question privately
or in our next newsletter! |
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| This Month's Question |
Q: My AdWords
campaign isn't doing well? Can you give me some tips?
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A: I certainly can!
Google AdWords can be a great tool for any advertising campaign. If you are not familiar with
it, let me give you a brief summary.
When you do a search on Google you'll notice there are "ads" on the right hand side
of your website page. Those "ads" are ads from Google AdWords. Those "ads"
are created and paid for by the website owners. When you "click" on an ad, the website
owner pays Google. The amount they pay is determined by the website owner.
When you open a Google account, you can create an ad and have it up and running in 15 minutes.
It's quick and easy to do. But, it's not so easy to be successful at it. So, here are some tips
to help you along.
1) When you create an ad, create 2 ads instead. For example:
Ad #1-
Blank Greeting Cards
Wholesale Blank Greeting Cards
For Many Different Occasions
Ad #2 -
Unique Blank Greeting Cards
Wholesale Blank Greeting Cards
For All Types of Occasions
The idea here is to test these 2 ads. After a few days or a week, whatever time you want to
give it, you'll be able to see which ad is doing better. At that time you can then remove the
ad that is not doing as well and create another ad. Continuously do this, always replacing one
ad with the one that is doing better. (Just so you know, this is called "split testing")
2) Make sure the landing page matches the keyword phrase you're bidding
on.
If the keyword phrase you're bidding on is "Blank Greeting Cards" and your ad reads
"Blank Greeting Cards" then the page the ad links TO must be ABOUT "Blank Greeting
Cards". Why? Well, for 2 reasons...
One - it's better if the user clicks on a link about Blank Greeting Cards and is then taken
to an actual page about Blank Greeting Cards.
Two - Google sees that you bid on the phrase "Blank Greeting Cards" but your landing
page is about "Birthday Greeting Cards". Google then jacks up your cost per click
(CPC) because your Quality Score (QS) is low. Google determines the QS by how "relevant"
the landing page is to the keyword phrase you are bidding on.
3) Know the difference between "Traffic Making Words" and "Money
Making Words".
Getting traffic to your site is nice. But getting traffic to your site that results in sales
is the goal.
To determine the keyword phrases that bring in sales, you have to track each keyword phrase
from click to sale.
So, that means that in your Google AdWords campaign you need to see which keyword phrases are
bringing in visitors.
Then, you need to break down those groups of visitors to determine which ones of those made
a sale.
Example:
The phrase "Blank Greeting Cards" brought in 100 visitors last week.
The phrase "Unique Blank Greeting Cards" brought in 50 visitors last week.
The landing page for "Blank Greeting Cards" shows that 35 people made a purchase.
The landing page for "Unique Blank Greeting Cards" shows that 40 people made a purchase.
The "money phrase" here is "Unique Blank Greeting Cards" because a higher
percentage of people clicking on that keyword phrase made a purchase.
These 3 tips will help your Google AdWords campaign to be a successful one!
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Following are some resources that I can
personally recommend!
Esther C. Kane
Eckweb Designs, Inc.
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Ultimate Guide To Google AdWords- If
you're really serious about managing your Google AdWords account or you want to learn all youc
an about Google Adwords so you can provide the service to your clients, this is the book to get.
Click the book above
to buy your copy now!
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Web Marketing For Dummies - the dummies
books are a great way for anyone to begin the process of learning just about anything! Web marketing
is no exception. If you're just starting out or even if you're a seasoned old pro, you'll love
this book. It explains things simple enough so that even if you know "how" to do web
marketing, you'll learn how to explain what you do! Something we all struggle with!
Click the book above
to buy your copy now!
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101 Ways To Boost Your Web Traffic -
I love these 101 ways books. Many ideas I've already heard of or thought of but inevitably I will
always learn a few new ideas!
Click the book above
to buy your copy now!
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Beginning CSS Web Development - if you
haven't begun the process of really learning CSS then you better get cracking. Web designers trained
in schools can't graduate if they create a website with tables. They can only graduate if they
create full blown css websites. So, don't get caught behind the 8 ball. Get cracking!
Click the book above
to buy your copy now!
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Put Some Spice In Your Sales!
Make your advertisement interactive by inviting your customers to send in their spiciest recipes. Better yet, hold a cooking contest! |
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Do you have an article
that you would like
to share with us? |
One of the BEST ways to market your web site is to show the Internet audience that you
KNOW your stuff!
If you would like to write an article about any of the following topics and submit it to our Newsletter,
we would love to review it for inclusion in future issues.
Our topics of interest are...
Marketing (General)
Internet Marketing
Small Business Issues
Web Design
Web Hosting
Web site Programming
Contact us today about your article(s)
and get yourself promoted!!
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| Editorial
Well, I finally did it. I got myself an iPod! I know, I should be more "in tune" with technology but truth be told I rarely listen to music and I just didn't see the need for an iPod.
Until now that is.
A fellow SEO Webmaster, Mike Silverman of SilverWebSolutions.com has been telling me how much he uses his iPod for podcasts. He was keeping up with all the news in the SEO world through those podcasts so I began checking it out.
And, in case you don't know what a podcast is it's basically a recording of someone speaking or an interview (like a radio show). Anyone can create and broadcast a podcast. Many are free and you can basically find a podcast on any subject matter under the sun. I guess alot of people like to hear themselves talk!
Anyway, I checked them out and Mike is absolutely right. There's alot of information out there and I have to say, as a solopreneur, it's GREAT to hear others talk about this business and confirm what I've been trying to teach my own clients!
So, what have I learned so far?
1) That the $95.00/month fee that Eckweb Designs, Inc. charges per month for SEO marketing is pennies compared to what others are charging and believe me, you would be SHOCKED to find out how much others are charging and getting paid for the same service!
2) That there is absolutely NO WAY a website can be marketed on the organic search results without making changes to the website. I've had so many arguments with clients over this I'm just going to create a podcast of that same argument and just send them the podcast. It beats repeating myself over and over!
3) That Internet Marketing is just beginning. It's in it's infancy. As search engines evolve, so will the marketing of websites. There's just no way to create a campaign and then walk away from it. It's a constant process of motion. (I think I should put this in my contract!)
4) That niche and local search is extremely important. With over 5 million new websites coming onto the Internet every single day the amount of choices for any individual searcher is overwhelming. Therefore, searchers are searching more and more using local words.
5) That websites that remain the same and don't change (adding ongoing articles, blogs, etc). will have an extremely difficult time competing with other websites on the Internet. There's just no better way to market than to continously add and change your website. So, those of you who haven't made any changes to your website, don't blame your SEO company, instead, listen to your SEO company.
Well, I've downloaded 85 podcasts so far on my iPod and when I go on vacation next week, I'll be listening to them and learning more!
I encourage all of you to check out podcasts in your own field. And if you're so inclined, make your own podcast!!
To find out how, contact Mike Silverman at SilverWebSolutions.com, he'll give you the information you need to get your voice heard!
Sincerely,
Esther C. Kane
Eckweb Designs, Inc.
678.765.0120
Search Engine Optimization Services |
Cool Tools
I receive so many questions about the types of tools that I use not only for Internet Marketing but also for business that I decided I should add a section to the newsletter about them. So, each month (or so) I'll try to add a new tool to this section. Of course, if you have any tools you would like to recommend, please let me know!
| Group Mail Is A Great Way To Send Out Professional Looking Emails |
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I love groupmail! It's so easy to use and set up! And to top it all, it's extremely affordable!
I use groupmail to send out emails notifying my newsletter subscribers that the new edition of The SEO Lady is ready. I also use groupmail to send out monthly markeitng report notices and any other special notices.
The one piece of advice I can give you on sending out mass email is to check with your ISP (Internet Service Provider) to find out what is their limit on spam email? In other words, how many emails can you send out at one time before your ISP considers it spam? My ISP (Charter.net) has a limite of 100 so when I create the lists of emails to send to in my groupmail program I limit each list to 100. That way, none of the emails get returned for spam. |
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SEO Pros Sip Web 2.0 Kool-Aid
The Search Marketing Expo in Seattle reveals a growing sentiment among search engine optimization
(SEO) experts that the key to user traffic may lie in social networking, InfoWorld reports.
Speakers at the Expo on Monday included Rand Fishkin, CEO and co-founder of SEOmoz, an SEO consulting
firm.
Among others, he professed that SEO experts today do, and should, utilize the power of social networking
sites, not merely to build brand equity among a certain demographic, but also to garner more links
and strategic traffic. These are two components to improving search rankings.
"Our job is now extended into this new realm," Fishkin declared.
Collective SEO pros noted appearances on sites like Digg, TechCrunch, Reddit and Del.icio.us can
compound the impact of viral marketing for a brand. Other social networking sites on the SEO hit
list include YouTube, MySpace, Wikipedia, Flickr, Yelp and Technorati.
A genuine desire to contribute to the community is necessary before diving in, Fishkin warned.
Neil Patel, author of the Pronet Advertising blog and CTO of ACS, confirms: "If you break
these rules, users get nasty […] They'll keep pestering you and really ruin your life."
Community faux-pas include large submissions of company content, building multiple accounts to
cast repeated votes, adding biased commentary, and otherwise attempting to boost the popularity
of information in an inorganic way.
Marketers are admonished to seek users that may actually be interested in their offerings, and
to build the integrity of their own names on sites like Digg, where Patel himself is well-known.
"Do what is ethical, don't jeopardize your brand, think long term," Patel admonished.
Original
article can be found on MarketingVox's website
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| Not Your Usual
Marketing Tips
Not Your Usual Marketing Tips
Vol. 5, No. 7
July 3, 2007
 When was the last time you read “Piedmont Lakes Pilot?” How about “Amps 11?” Perhaps you’ve curled up lately with “Apollonaire?”
It might just behoove you to take a closer look at these Charlotte-area magazines (or any metro-area group of pubs, depending on where you reside). Even if you’ve never heard of them before…
Welcome to another edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.
“Piedmont Lakes Pilot” is for boaters and lakeside dwellers along Lakes Wylie, Norman and other Piedmont-area lakes. “Amps 11” surveys the area music scene in a funky format. “Apollonaire” takes a look at Charlotte’s dining and party scene through the lens of wine aficionados.
Why these publications? Why ANY publications you may not be familiar with? Because, apart from any personal interest you might have in the subject matter, these are opportunities with which to consider advertising your services. To be in a publication where your counterparts…aren’t. And thereby stake a claim in a place where you can target a particular audience. And likely for a lot less than you would have invested to advertise in a larger, more mainstream publication.
Maybe you do websites. Maybe you’re a wine enthusiast, as well. So maybe, while restaurants and their obvious industry brethren are advertising in “Apollonaire,” you can parlay your interests in trying to reach those readers with a service it’s not likely any other website developer thought to take advantage of.
The point is, there are all kinds of publications out there with a targeted reach of audience. Why not target those same folks with your services, even though at first it might seem a stretch. There’s a good chance that you could refine your own target market – at least for the sake of certain publication readers – to zero in on an audience that’s more receptive to you than were you to randomly network among strangers at a cocktail party.
When you consider going into any of these non-mainstream pubs, you’re doing two things: you’re reaching an audience with whom you can point out your shared frames of reference while offering them a service they can quite possibly use, and at the same time locking out your competition…because your competition has probably not even thought to be there!
In the meantime, it’s July! Enjoy the summer…and we’ll see you again the first Tuesday of next month with another steamy edition of Not Your Usual Marketing Tips.
Joel Kweskin
JDK Marketing Communications Management
704.846.4835, office
704.575.8850, cell
704.841.2746, fax
www.jdkmarketing.biz
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| The Importance of Article Marketing in SEO
by Peter Nisbet
June 25, 200707
Article marketing is an important component of external SEO, or search engine optimization. Irrespective of how much internal SEO is carried out on a web page, article marketing can make a massive difference, not only to the traffic to your site, but also your link density and search engine listing.
The term ‘web page’ is used deliberately, since most search engines list individual pages and the Google PageRank applies to web pages rather than domains, or complete ‘web sites’. Each page has to be optimized separately, and you can use article marketing to achieve that.
This is done by means of your ‘resource box’ that some people called your ‘bio’. Most article directories allow you to say a little about yourself and provide one or two URLs. This separate area can come in three different forms: either a separate resource box, that is generally included at the bottom of the article, a separate paragraph that you are allowed to add to the bottom of the article, or an author’s ‘bio’ that can be read if the reader clicks on your name that is an active link to the bio.
If none of these are allowed, then you are advised to give the directory a miss, since the whole purpose of article marketing has nothing to do with giving away free information, but with trying to persuade readers to click on your links and visit your site, and also have your link visible on the directory to provide you with a link back to your website, and so add to your page rank votes. The higher your page rank, the more relevant the search engines will calculate your page to be.
Even the third type of link mentioned above is not really acceptable to most article marketers, since the best place for a link is at the end of the article when the reader is still in a state of anticipation of more information. For this to occur your article has to provide good information about the subject but not so much that the reader requires no further information and has therefore no need to click to visit your website for more.
The wording of your resource box is also very important and there are a number of possibilities according to the type of article and the purpose of your website. You can simply state that ‘More information on - - - - - can be found at xxxxx.com’. On the other hand, it is often better to say a bit more such as ‘Peter has a vast knowledge of this subject and uses it to get quick listing on Google and Yahoo. Find our how he does it on yyyyy.com’.
Use your imagination and you can increase the return of each of your articles in terms of clicks straight to your site or, if your article is good enough, the reader might even want to copy it as content on their own website, and this provides you with more back links. If you combine this with good on-site SEO and other methods of off-site search engine optimization, then article marketing can be a very powerful tool that can be used not only to attract direct clicks to your site but also to create valuable links back to selected pages on your website.
Article from PromotionWorld.com
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Remember 411? - Try Google!
Okay, remember when we used to pick up the phone and dial 411 to search for a phone number?
This used to be a free service but then the phone companies started charging for it. It's been so
long since I've used it I don't even know what the fee is anymore.
Well, now Google can do it for you for FREE.
Just call 1-800-466-4411, give the recording your city and state and
what you're searching for.
Google will not only give you the top 10 listings for that information they will also give you the
address, phone number and they'll even dial the phone number for you!
Spread this information to your friends. If it catches on, your website will begin getting traffic
not only from Internet users, but from phone users as well!
Do you have an Internet Marketing Idea or Tip you would
like to share?
Email us at...
info@theseolady.com |
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| Think Ahead - SEO and Site Redesign
By Teal
Original Article on StrightUpSearch
Recently I've helped guide many clients through extensive website redesigns. I am thrilled to see that companies are paying attention to the importance of search engine optimization during the redesign process.
But what exactly can you expect when hiring a company like Oneupweb to provide consultation through the redesign process? Is your SEO company going to shoot your design ideas out of the water? Are they going to tell you to go back to the drawing board and make a ton of extensive and often expensive changes? Is your SEO expert going to tell you to lose the new Flash intro?
This blog post is meant to provide marketers/designers some insight into what to expect when working with SEO during the redesign process. It can really make the difference between maintaining current search engine positions and losing them all.
Tip #1 - Hire SEO Early On
Please, please, please don't hire us at the very last minute. There's a process to this, and while yes of course we can work with you at any stage (even the day before launch or right after), it is best if we can be involved from start to finish (and afterwards). There are a number of things to consider when resigning a website and it is definitely beneficial to discuss ideas and design items BEFORE the launch date.
I have a couple of clients going through this process right now who did hire us early on. Here's how they benefit:
- Keywords have already been identified - copywriters use these important keyword phrases as they create new site copy.
- Source code for the new site hasn't been built yet. When the design company sends mock-ups of top level pages in jpg format, I provide ideas about how the pages should be coded. With the design company warning about additional costs for making large changes once the code is written, this early insight has proven to be invaluable to my client.
- SEO best practices that can make a big difference when the site goes live, have already been discussed.
Tip #2 - Expect to Make Some Changes
When you hire an SEO company like Oneupweb to work with you during your redesign process, expect to get some pretty intense recommendations for changes. This isn't because we are mean or want to hurt your designer's feelings. With more than a decade of experience in the industry, it is our duty to use our acquired knowledge to make recommendations that will benefit your website. Again, this is where hiring us early on can help.
Tip #3 - Keep Your Design Company/Dept. & SEO Company in Touch
With web designers actively communicating with your SEO company, it's more likely you will retain the aesthetic feel you were originally going for with the redesign, while also implementing much-needed SEO recommendations. Moreover, as the design company works on different aspects of the site, an SEO can help make recommendations along the way.
For example, a recent redesign client (who was a client pre-redesign as well) had us evaluate new site copy being authored by the design company. The copy was well-written and accurately described services and site features, however rarely included important keywords. Using the design company's drafts, we were able to provide ideas about incorporating important keyword phrases into the new copy.
Tip #4 - Think About How to Better Reach Potential & Current Clients
You've probably already thought about additional functionality to help visitors find what they need - maybe a new search function, click to talk, live chat, etc. But have you thought about how to market your company differently? What about providing an informative or entertaining podcast to help potential and current clients learn more about your offerings? Why not set up a blog to provide info about new products and services on a frequent basis? And what about usability? Are all of your new features usable?
We wish you luck during your redesign process. If you choose to hire an SEO company to offer insight, visit Oneupweb.com to get in touch with a member of our Client Services team.
And don't forget to review our Redesign Best Practices blog post before heading into your site redesign.
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