Free Online Marketing Newsletter

Diversify, Diversify!!

That concept works well not only for the stock market and investments but it also works well in business.

Here are some ideas on how you can diversify the traffic coming to your website:

1) Participate in link exchanges with other reputable websites. Use the formula Amazon.com implemented so well, ask yourself, "What else would my clients (my demographics) be interested in?" and exchange links with those types of websites.

2) Partcipate in forums and online communities. This is a great way to showcase your expertise and your website. Just make sure not to use these forums and online communities as sales spots. Participate in a genuine manner and you will receive genuine clients.

3 ) Don't forget about traditional methods of advertising to promote and expose your URL. Add your URL to your phone answering service, t-shirts, business cards, magnetic bumper stickers, hats, cups, pencils, etc.

4 ) What do you know that others want to know? Is it enough to fill a 10 page ebook? (At least 10 pages!) Then, what are you waiting for? Write those pages and offer the ebook for FREE. Send out emails offering your ebook, add your ebook to forums, online communities, to your website. Create online press releases and articles about your ebook. Don't forget to include a "feel free to pass this on" note on your ebook!

5) Do you know a programmer who can add some FREE programs for others to download from your website? Or maybe you know another professional who is willing to offer a FREE product or service and advertise that on your website!

6 ) Of course, last but not least are articles!! Type in "free article submissions" into any search engine and you'll find hundreds of websites that you can add articles to. Are any one better than others? Maybe but there are so many and it takes less than 5 minutes to submit an article to any that it's silly to submit to some and not others.

Targeted Traffic

Making money online is all about getting targeted traffic to your website. Get the right people to your website and you'll make your sales.

How do you go about getting the right people?

1) Find the words they are typing in to search engines and use those words on your website pages.

2) Create pages on your website to match the words you find your audience looking for.

For example: if you sell mp3 players and your target audience is searching for "reviews of mp3 players", then create a page of reviews of mp3 players! They're looking for it, so why shouldn't they find it on YOUR website?

3) If your product or service serves several "niches", then create separate websites, one for each niche.

Websites that create separate "boutiques" instead of one huge "superstore" do much better (as far as sales) simply because they are geared towards a specific niche.

You don't need a huge advertising budget. You don't need to send out millions of emails. You don't need to buy traffic. Find the niche, serve it well, and the money will find you. All it takes is time and effort.

Sure, it seems obvious, but how many people actually do this? Think about it!

One of the BEST ways to market your web site is to show the Internet audience that you KNOW your stuff!

If you would like to write an article about any of the following topics and submit it to our Newsletter, we would love to review it for inclusion in future issues.

Our topics of interest are...

Marketing (General)
Internet Marketing
Small Business Issues
Web Design
Web Hosting
Web site Programming

Contact us today about your article(s) and get yourself promoted!!

A Report From A Happiness Guru

Since we know that people who are happy live longer, are healthier and have the capacity to fully enjoy life, Dr. Ann Moliver Ruben, an 81-year-old psychologist, decided she had to do something about teaching people the importance of happiness.

So she fashioned herself into a HAPPINESS GURU and published a tiny book with tremendous ideas called The Memoirs of a Happy Psychologist.

People who read it learn that it is crucial to look at the bright side of life and demand that the doom and gloom side disappear immediately. They are encouraged to greet each day with thanks to God for giving them another day so they can bring joy into their lives and joy into the lives of others. They learn that money alone does not bring happiness. They appreciate the power they have to change negative attitudes into positive ones.

The HAPPINESS GURU reports rave reviews. One said, "Your book is a masterpiece." It can be yours for $10.00, plus $2.00 mailing charges, by contacting Women Are Wonderful.

Contact us today about your article(s) and get yourself promoted!!

Hello Everyone!

Well, the time has finally come (at least, it will be here very soon!).

Eckweb Is Moving!

We will be moving June 18th to Suwanee, GA and as usual, we will be providing continuing support throughout our transition.

A few clients have asked if I will be able to continue working from the new location. The answer is, of course, "YES!". All Internet work can be performed anywhere, that's part of the beauty of the Internet. Unlike a physical storefront, the Internet is portable.

I have to admit, that question surprised me quite a bit. I suppose that I take it for granted that anyone who has a website understands that the very nature of being on the Internet means that they are worldwide, not just local anymore. And that being on the Internet also means that you can flip open your laptop anywhere and you're in business. It doesn't matter whether you are in Paris, France or in San Francisco, California.

So, maybe this means that I need to emphasize that aspect more. Or maybe it's just a matter of time before business owners can begin to understand the true impact their websites can have on their businesses. What do you think?

On another note, I have to say, after finishing the monthly marketing reports for April 2006, over 98% of the clients had a drop in numbers of visitors and sales. That is a very large number! Normally, I don't see a decline like that except in January of every year (as a direct result of after holiday events). So, what does that tell me?

Well, as I listen to the news, read news articles, journals, magazines (my husband is a news hound!), I will have to say that this is a direct result of the predicted inflation that is coming to the USA. I believe that as business owners, we will all have to come to grips with the fact that our sales will all drop if the current environment continues. I believe that as business owners, we have to start working a little harder.

Just yesterday, my computer repairman was here and he remarked how his business has gone down in the past 3 months and his clients are all complaining of the same phenomenon. He admitted that he has not had to "work" at his marketing in the last year or two but that he will have to begin joining networking groups and advertising just to bring in more business.

So, if you're feeling the pinch (or the punch) begin the process of gaining revenue from different sources. Here are just a few ideas off the top of my head...

1) If you can accomodate different languages, create advertising material and a website of your product and/or services in those other languages. Just because the economy in the US is going south doesn't mean it's happening in other countries.

2) Affiliate, affiliate, affiliate!!! I try to get my clients to do this but it's like trying to get the boys to dance with the girls at a junior high school dance! Think about your demographics. If you sell Baby Items but not Baby Furniture, affiliate yourself with another company or website that sells Baby Furniture. They promote you, you promote them! Get creative!

Note: After I wrote this article I received Joel Kweskin's article listed below. He points out in a great way how affiliating can work!!

3) The easiest, cheapest way to get traffic to your website, to your store, to your phone is to WRITE. Write articles for local newspapers, local online forums, your website, your blog, local church newsletters, local group newsletters, etc. One article can go along way!

4) Give To Get. Do you have a favorite charity? Give to them by donating time, advertising, money, whatever you can. Believe me, it will come back to you! I can't tell you how many clients I have acquired because I support the Miami Pet Shelter. Showcasing your support for a group or cause puts you into a "club" and others in that "club" will want to work with you.

5) Think outside of your box. What is it that you are selling? What can it do for others? Are you marketing ALL that it can do? A good example is "Collaborative Divorce". It's not necessarily a brand new concept but one that is finally catching on. Instead of taking a divorce through the legal system all the way to court, this collaborative team method brings the divorce proceedings to a table. It's a different way to sell the services of a divorce attorney, it's also a new way for a counselor/psychologist and a financial planner/accountant to sell their services. Think outside of the box!

Well, the next time I write to you I will be doing so from Suwanee GA! We wil truly miss seeing everyone here in south Florida and we do wish everyone a very safe hurricane season this year!

Sincerely,
Esther C. Kane
Eckweb Designs, Inc.
Improved Search Engine Rankings

In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of great content in order to unlock success.

Think of each method as a vehicle that carries the greatest cargo in the world. That cargo is your business, your product, and the word you want to get out.

Now....

So you're thinking, "show me how to set up these things and get traffic coming in!" We'll get to that, but imagine if you go to all the trouble of rewriting ten of your web pages, setting up a blog, writing some articles, buying some text links, syndicating your site over RSS, and you flip the switch and everyone hears you...

But then surprise! Your audience feels like they're watching an old, dubbed Karate movie... the words come in English three seconds after the guy moves his mouth...in Chinese. Your new parade of eager visitors turns away and never comes back.

Then you'd hate me, the Internet, your old first grade teacher... and we don't want that! So before we start adding marketing bells and whistles to your site, lets focus on the secret ingredient they all share, the solid foundation... super, juicy, colossal content! And, you can start drafting that immediately.

Great Content- What Makes It?

Is there a site you visit nearly every day? Why do you go there? Do you learn something or take back some knowledge? Guess what... the site has "good" content.

In terms of business, you're probably on the web researching, buying, or selling something. The Internet is all about information exchange. In whatever vehicle it's delivered to you, if the information is simple to find and well packaged in easy to understand, bite size pieces, you're happy. And you'll probably go back to the same place when you need more of that information.

In your case, content is information about/promoting/creating awareness about your business. To turn a new visitor into a new client or customer, you want to convey that information in a genuine, honest, no strings, down and dirty package.

So then, on the surface, your packaging should be:

Professional
Clean
Attractive
Interesting
Simple
Straight Forward
Intriguing/Enticing

Let's take this article... the layout, wording, sentence structure, and my personality package the content. The content is the underlying message I want to share with you-- that all of the latest e-marketing techniques won't help you one bit if you don't understand the ideology behind them first, how they work, and how to adapt them to attract people to your own, unique piece of the Internet.

Great Content- How to write it

That's going to vary depending upon your audience. So let's start there! First, know who your audience is. Be yourself. If you are dishonest and pretend to be something you're not, it will show in time and you'll lose all the work you put in.

Which brings me to another important point. Write with confidence. If you are confident in what you are writing and you aren't attempting to deceive anyone (i.e. you are not selling seeds to an audience of botanists when your only skill is brick laying), you will earn people's respect.

Trust goes a long way. You don't have the luxury of delivering your content in person. You have a very short time to convince people you are not the latest scam, you have something to offer that will help them, and they can feel safe doing business with you or at least willing to learn more.

That's a pretty tall order! But you can do it. Let's start with some guidelines for writing your content. Remember... a web page, an RSS feed or a news article will all share these commonalities.

Great Content- Thematic Essentials

1) Be informal, but structured

2) Know your audience. Pretend you're talking to them. If you wouldn't say something in person, don't say it online.

3) Don't be boring. Would you read what you've written?

4) Do NOT lie

5) Writing for the Net is not the same as writing for print

6) Keep it simple- one idea at a time, don't overwhelm

7) Inform, educate and show the reader what's in it for them.

8) Do not saturate your content with sales hype. You are slowly building trust, making a name for yourself, and not producing an infomercial.

Great Content- Mechanical Essentials

1) Divide your document into headings and sub points. People scan a page until something catches their eye, they don't read.

2) Make your titles and headings catchy, yet poignant.

3) Do not try to incorporate a keyword in every sentence. Be natural, your keywords and synonyms will enter themselves.

4) Spell Check

5) Grammar Check

6) When finished, put your document down and go do something else. Come back later and revise. Repeat, rinse.

How to keep it fresh and keep your audience

1) Earn their trust by being honest

2) Identify with a common problem or solution to which all can relate

3) Don't shove your product or service in their face

4) Show them something cool

5) Give them something they can try immediately

6) Leave them wanting to come back

Concluding Thoughts...

Internet marketing takes time, perseverance, and practice. A ton of all three. If you are swamped with work and honestly can't commit, hire someone to help you or do it for you.

You wouldn't allow a brochure to be printed with spelling errors and bad photos. Your online presence is no different.

Now that you're working on writing, next time we'll learn how to encase your content in some of the latest Internet marketing methods. I'll show you how they really can increase links and get traffic flowing. In this series we'll delve into details about the pros and cons of each method, and how you can start using each right away to increase traffic and links. Start writing and revise, revise, revise! See ya soon!

John Krycek is the owner and creative director of http://www.themouseworks.ca. Learn more about search engine marketing and web design and development in easy, non-technical, up front English!

Not Your Usual Marketing Tips

Vol. 4, No. 6
June 6, 2006

I was in the grocery store the other day and noticed something called Da Vinci chianti on display. I had never heard of the product before; guess I’m just not an oenophile. But what made that display truly memorable for me was that the bottles were joined by interspersed copies of The Da Vinci Code.

Welcome to the first month of summer’s edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.

So who hasn’t read or seen The Da Vinci Code by now? Forget what trespasses of faith the storyline may be breaching. The point here is that some company called Da Vinci that bottles chianti stuck its thumb in the marketing pie and pulled out a plum.

(Sorry, we’re not here to address mixed metaphors...)

Since the book has become a cottage industry unto itself, we will assume that it was the chianti that took advantage of the 800-pound gorilla in the pop culture consciousness of consumers and grabbed a bunch of the books to, in turn, call attention to itself.

Not a bad idea. In fact, it’s so not bad (sorry, we’re not here to address weird syntax either…) that I would heartily recommend, if pertinent, that kind of approach to you and your business.

Now, to tie in to a massive pop culture presence as The Da Vinci Code may be fraught with the kind of licensing considerations that would quickly render the idea moot. (Even though I have a sneaking suspicion that the distributors for this product threw caution to the wind and just did a localized, “maverick” thing.)

But there may be any numbers of ways that “plain folks” like you and me can still ”cross-promote” our product or service. It starts with finding an affinity profession to yours – i.e. commercial property managers with commercial movers/furniture/flooring dealers…realtors with interior decorators/landscapers…business coach with payroll services/accountant…or a humble copywriter/creative director with printers/web designers.

But you might even find an existing popular product – a drink, a candy, a movie – that you can put an appropriate “spin” on and leverage as having some relevance to you and your product.

The format might be a joint speaking engagement, or trade show presence, or newsletter, or special event, or announcement at a networking group.

Such affiliation may not exactly inspire a movie. But a dramatic “connection” can go a long way in making you memorable in the eyes of prospects and xisting clients.

And remember…as with all these editions, we’re here to help you put any of these ideas into practice.

In the meantime, check us out again the first Tuesday of next month for another Best-Selling edition of Not Your Usual Marketing Tips.

Joel Kweskin
JDK Marketing Communications Management
704.846.4835, office
704.575.8850, cell
704.841.2746, fax
www.jdkmarketing.biz

Growing a Business Website: Fix the Basics First
By Jakob Nielsen

Here are the biggest issues that led to lost business value in some of our recent consulting projects:

*An e-commerce site lost millions of dollars because overly aggressive homepage promotions made users distrust the price of any product that was not on sale. This is a classic example of the importance of trust-enhancing design in e-commerce.

*Rather than offering a unified intranet portal, one big company's intranet had inconsistent design and used different systems to manage different areas. As employees moved around the intranet, the navigation options and structural appearance changed. Parts of the intranet looked outdated compared to newer sections, which made users doubt the accuracy of the older pages' information. Again, this is a credibility problem -- trust is not just an e-commerce issue.

*Potential customers couldn't find a service company's outlets because the store finder required users to know the company's name for each location. People who used other names left the site, wrongly assuming the company didn't serve their areas.

*A content site chased users away with intrusive advertising that included few relevant ads.

*A completely novel Internet offering was lost on most users, who didn't understand the service, how it worked, or what it could offer them. Given their vague inklings about the payoff, users were unwilling to register with the site. Among other problems, users didn't understand the site's terminology.

Top Three Design Priorities

What's the common theme in all these business-killing usability problems? They all involve simple usability principles that have been the same for ten years. None of them involve advanced "Web 2.0" technology; none would be fixed by implementing any of the fancy stuff that everybody's talking about.

Indeed, the biggest design flaws destroying business value typically involve:

*Communicating clearly so that users understand you. Users allocate minimal time to initial website visits, so you must quickly convince them that the site's worthwhile.

*Providing information users want. Users must be able to easily determine whether your services meet their needs and why they should do business with you.

*Offering simple, consistent page design, clear navigation, and an information architecture that puts things where users expect to find them.

*Get these three right, and you'll enhance your site's credibility, ease a user's way through the site, and thus do far more for the site's business value than any JavaScript trick.

Better Content

Content rules. It did ten years ago, and it does today. People don't use things they don't understand. Writing for the Web is still undervalued, and most sites spend too few resources refining the information they offer to users.

The same goes for photos: On countless sites, product images are too small, fuzzy, or murky, or they're simply shot from a bad angle, making the product hard to see. These same sites lavish pixels on big glamour illustrations that our eyetracking studies show attract no fixations. Go figure.

Generally, all you need are plainspoken words and clean photos. Nonetheless, these two design elements get almost no coverage in the trade press. Every month, there seems to be a new article in a leading publication about 3D spinning views, even though 3D is nearly useless in most cases. But you never see an article about how to write better headlines or take a clearer product photo.

Why Useless, Fancy Stuff Gets Promoted

I have my theory for why the discussion is biased in favor of the things that do the least good: it's exactly because they are technologies that they get talked about. Two reasons:

*New technology equals news. Whether in a newspaper or a blog, nobody wants to run stories about the same old, same old. As the saying goes, "man bites dog" gets press coverage, but "dog bites man" doesn't. Yet, if you're in charge of prioritizing health system resources, you should invest in helping humans who've been bitten by dogs. A clinic to cure dogs that have been bitten by humans would stand empty most of the time. That the main usability guidelines have remained constant for ten years is no reason to ignore them: it's a reason to believe that they have durable value and relate to deep human needs.

*Companies champion technologies because they can be sold as products and consulting services. Go to any tradeshow and you'll see plenty of booths pushing various fancy technologies -- most of which will make very little difference to your bottom line. But each of these technologies has smooth-talking salespeople who will invite your executives out for a round of golf. In contrast, no trade show booth features Photographers' Society representatives saying "clear photos move more products," even though it's the truth. Nor does the Writers' Guild cold-call Internet managers to sell them on the value of bulleted lists.

This is not to say that there's no role for new technology. We're currently working with a company that's placing an extremely complicated application online. They can't do this with good usability unless they use several "rich UI" tricks. But that's an application, and a big one to boot. For 90% of websites, it's more important to focus on communicating clearly, whether they're e-commerce sites, corporate sites, government sites, or non-profit sites.

Elite Experience vs. User Experience

A final reason why attention flows to things that matter little to mainstream business websites: the Web's chattering classes tend to be overly engaged in the "Internet elite experience." They actually care about the 'Net for its own sake, and go gaga over new ways of showing maps. In contrast, average users just want to complete tasks online. They don't particularly like the Web, and they'd like to get back to their jobs or families as quickly as possible.

Wall Street experiencing Web Bubble 2.0 is one thing. But I'm concerned that Internet professionals are getting a dangerous sniff of bubble vapors as well, deluding themselves into thinking that their preferences and interests represent those of normal customers.

One of usability's most hard-earned lessons is that "you are not the user." If you work on a development project, you're atypical by definition. Design to optimize the user experience for outsiders, not insiders. The antidote to bubble vapor is user testing: find out what representative users need. It's tempting to work on what's hot, but to make money, focus on the basics that customers value.

Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Until 1998 he was a Sun Microsystems Distinguished Engineer.

Many web designers neglect to offer Blog Setup services. I think this article outlines the importance of a Blog for business websites so I hope it inspires you to add this service to your list!

The What, Why and How of Business Blogs
By Jason OConnor (c) 2006
Oak Web Works, LLC

Article printed from SiteProNews: http://www.sitepronews.com

Blog is short for Web Log or Weblog and the Blogosphere is the online blog world, some parts of which are hyperlinked extensively to each other.

This is the Wikipedia definition: Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally
represent the personality of the author or the Web site.

I recommend that you read lots of people's blogs to learn what blogs are. Go to your favorite search engine and type in the word 'blog' and the subject you're interested in. For example,
'web design blog', or 'blog music', or 'sports blog'. You'll find lots of blogs that way.

Blogs have become a way in which regular, non-technical people can post information to the Web as easily as they can access it.

Why Are Blogs So Important?

Well, they're not that important, yet. But they could be soon, and most likely will be. In fact, some would argue that they are already vital in today's Web business world. I am not ready to
agree to that yet, but it is becoming more obvious to me over time that blogs can no longer be ignored in business.

Online businesses can benefit from blogging by taking advantage of a vehicle for easily posting new, original, and business-related content on a regular basis.

Here Are Some More Business Benefits Of Blogging:

* Blogs help to position you and/or your company as experts and leaders in your industry.

* They're interactive in nature. At the end of each blog entry is usually a link that allows anyone to add their own comments to your blog entries. This allows your customers and potential
customers to make comments about your products or services or ask you questions to help them in their buying process.

* Blogs are marketed easily and quickly by their RSS feeds.

* Blogs allow you to stress your choice of products, services, relevant news stories, quotes, pictures and more with your audience, customers and potential customers.

* People are generous with adding links to your blog if the content is good, especially within their own blogs. More links means more traffic and better search engine rankings.

Here Are Some Ways In Which You Can Make Revenue From Your Blog:

1. Selling advertisements. Whether you use banners or text links, if your site draws a regular audience interested in your blog topics or theme, try to offer ad space to organizations that are looking to market to your audience. In fact, if your blogs becomes really popular then advertisers will call you.

2. Offering Google's AdSense. Google's website explains, "Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's
content pages and earn money." Learn more about AdSense.

3. Affiliate Programs. Affiliate programs allow Web sites that provide links to your site to receive payments or reciprocal advertising in exchange for promoting your Web site. In the case of blogging, this is reversed, where you post links within your blog, and collect money from the owners of those links when they result in a click-through and sale.

Here Are Some Websites Where You Can Get Your Blog Listed:

* BlogWise - http://www.blogwise.com

* Blog Search Engine - http://www.blogsearchengine.com

* Blog Hub - http://www.bloghub.com

* Blog Daisey - http://www.blogdaisey.com

* Get Blogs - http://www.getblogs.com

* Is Blogs - http://www.lsblogs.com

How To Blog For Business:

First you need to get blogging software. You can choose to create a blog that is housed on another site such as http://www.blogger.com (which is a blog service) or you can host it on your own Web server. I recommend the latter since the links that are developed by others pointing to your blog won't be counted in the search engines. This is because the links are attributed to domains, so a link to http://MyNewBlog.blogger.com gives a link credit to blogger.com and not your domain.

If your blog is a business blog, you really ought to host your own blog as opposed to using a blog service. You'll need the extra functionality and control.

If you plan on hosting your own blog and if you plan to use a UNIX Web server platform, then you need to go with blogging software such as Movable Type, for example. If you have a
Microsoft Web server platform for your site, then you'll need software such as BetaParticle blog. Here is a great list of various blog software: http://www.lights.com/weblogs/tools.html.

Next you'll need a database to hook your blog up to. The database is what stores the blog entries, among other things. If you don't know if you have a database on or connected to your
website server, or if you don't know how to hook up your blog to your database, contact your host company or Web server administrator for help.

Once you have the blog set up on your domain (for example http://www.MyWebsite.com/blog) and you've hooked it up to a live database, you can start blogging. Generally, each entry is also a day. So you can write a new entry every day, or whenever you want, and that entry will show up on the blog at the top, moving older entries below.

You ought to think of a theme for your blog. In other words, your blog could be about your personal experiences in the industry you're in. It could be about your company's product reviews, or new services. It could be about your thoughts and opinions about issues related to your industry. It could be a place where you regularly find and list new resources to help others in your industry. The list is endless. But be sure to stick to a theme and be original. You want to offer something of value to your website visitors.

Sticking to a theme helps you position yourself for future advertisers and also makes for better reading for your visitors. Furthermore, you want to give a good impression with your blog with each and every entry if you want it to augment your online business. Finally, sticking to a theme helps with the search engines since it's believed that engines determine website
themes and use this information for ranking.

Of course your blog could be about personal things too. Many blogs are just that, an online journal. But since we're interested in Web business here, I am discussing business blogs
only.

What's great is that blogs get indexed easily and quickly by search engines. Each entry is another "page" that can be potentially listed in Google for example, which will drive more
traffic to your site.

Another neat thing about running a blog once it's set up is that you do not need to be technical at all to make regular entries. This is helpful if you want to delegate the writing to someone
else, since technical skills won't be a prerequisite. This allows you to have the most qualified person regarding the blog's theme and, hopefully the best writer, actually making the
entries.

Be creative. Add images to your blog entries to spice things up a bit. Although blogging can be lonely, keep at it. Sometimes it seems like you're just writing new entries each day for yourself only. It may be a while before someone chooses to add a comment to one of your entries. You may not hear from anyone for a long time. But that doesn't mean people aren't reading it. In fact, check your website statistics to see just how many people are visiting your new blog. As you add more entries, get your blog listed on other sites and market your blog. It will build, and eventually you'll have a nice following of engaged readers.

Most importantly, be sure to pepper your entries with calls to action. For example, if your business blog is attached to your travel website and the blog's theme is traveling and finding
great travel deals all over the world, make sure you add a link to an entry that points people to a travel special you're running on your website. What would be even better is a blog entry about the fantastic vacation you took to Hawaii and included at the end was a link to cheap Hawaii vacation deals on your website.


Jason OConnor is President of Oak Web Works, LLC, an e-strategy firm and enjoys reading Sports, Music & Tickets blog. Reach him at: joconnor888@hotmail.com