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Getting
Pages
Indexed
in
Google
by
Esther
Kane
Everybody
wants
their
website
to
be
in
Google.
After
all,
it's
used
by
almost
60%
of
Internet
users!
Getting
"indexed"
in
Google
means
that
your
website
pages
are
listed
in
Google.
How
can
you
tell?
1)
Go
to
google.com,
2)
Type
in
your
website
followed
by
.com,
example:
"domain.com",
do
not
enter
the
www.,
3)
If
you
find
your
website,
click
on
"more
pages
from
this
site"
and
you'll
see
all
the
website
pages
from
your
website
that
Google
has
indexed.
4)
Are
there
some
missing?
5)
To
get
your
internal
website
pages
indexed,
you
need
to
do
the
following...
a)
Continuously
change
your
website.
Add
information,
remove
information,
add
pages,
etc.
b)
Any
new
pages
you
add
to
your
site
should
be
on
your
home
page.
In
other
words,
you
should
be
able
to
click
to
new
website
pages
directly
from
your
home
page.
Why?
Because
the
home
page
is
the
ONE
page
that
Google
visits
every
time
it
crawls
through
your
website.
So
if
you
make
changes
to
the
site,
reflect
it
on
your
home
page
and
Google
will
see
that
not
only
are
you
changing
your
site
but
you
have
also
added
new
pages.
Do you have an Internet Marketing idea you would
like to share?
Email us at...
info@theseolady.com |
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Focus Check — Focus on the “Buy”
by Grant Printing
Some marketing experts recommend that in creating a direct mail program, you should devote half your
time to creating the reply form. Most clients are surprised, if not shocked, when they hear this very
revealing rule. The rule is revealing because it suggests that most marketers spend too much effort
on the sale and too little on the “buy.”
Think how often you have been virtually sold on something, but chose not to make the purchase because
it was too hard to buy. The salesperson offered all sorts of options, for example, or made you worry
about the value of extended warranty, or offered more complicated financing packages than you could
not intelligently choose among. The product was too hard to buy. Now, think of your opposite experiences.
Something appealed to you a little, not necessarily a lot and the ease with which you could order,
pay for, and receive the product ultimately led you to make the purchase.
Good marketing must focus on the buy.
How clear is your offer?
Can the prospects sample the service, thereby reducing their risk?
How clear is the price?
How easy is it to buy?
Save your customers some hassle and make your product easy to buy.
Some more ideas from Grant Printing!
Do you have an Internet Marketing Tip you would
like to share?
Email us at...
info@theseolady.com |
|
|
Do you have an article
that you would like
to share with us? |
One of the BEST ways to market your web site is to show the Internet audience that you
KNOW your stuff!
If you would like to write an article about any of the following topics and submit it to our Newsletter,
we would love to review it for inclusion in future issues.
Our topics of interest are...
Marketing (General)
Internet Marketing
Small Business Issues
Web Design
Web Hosting
Web site Programming
Contact us today about your article(s)
and get yourself promoted!!
|
|
Do you have an article
that you would like
to share with us? |
A Report From A Happiness Guru
Since we know that people who are happy live longer, are healthier and have the capacity to fully
enjoy life, Dr. Ann Moliver Ruben, an 81-year-old psychologist, decided she had to do something about
teaching people the importance of happiness.
So she fashioned herself into a HAPPINESS GURU and published a tiny book with tremendous ideas called
The Memoirs of a Happy Psychologist.
People who read it learn that it is crucial to look at the bright side of life and demand that the
doom and gloom side disappear immediately. They are encouraged to greet each day with thanks to God
for giving them another day so they can bring joy into their lives and joy into the lives of others.
They learn that money alone does not bring happiness. They appreciate the power they have to change
negative attitudes into positive ones.
The HAPPINESS GURU reports rave reviews. One said, "Your book is a masterpiece." It can
be yours for $10.00, plus $2.00 mailing charges, by contacting Women
Are Wonderful.
Contact us today about your article(s)
and get yourself promoted!!
|
|
| Hello Everyone!
What's your problem?
That's the question you should be asking when you are putting together your next marketing campaign!
Targeting your campaign towards resolving a problem increases your chances of making a sale.
Why?
Because you're providing an answer, you're providing a benefit!
1) Discover a problem your targeted audience has.
2) Package the solution to the problem.
3) Market your problem solving package.
Find out what problems your customers are facing. Ask them, listen to them. Then provide them with
a solution. You'll be surprised how easily this creates more business for you!
Sincerely,
Esther C. Kane
Eckweb Designs, Inc.
678.765.0120
Improved Search Engine Rankings |
The
Importance
of
Linking
by Esther Kane
Search engines are really just machines. Think about it...
When someone goes to a search engine and types in "denver houses for sale", all a search
engine can do is search for websites that have the words "denver houses for sale" in them.
Yes, of course, there are many other factors (100 factors!) but basically, this is how search engines
work and it showcases the importance of using the right keyword phrases.
But, years ago, Google threw in another factor to help make truly relevant websites more important.
They threw in a linking factor. So, how does this work?
Well, basically, Google looks at how many other websites link TO a website AND they look at the
words used in that link.
Here's a classic example that everyone uses...
1) Go to Google and type in "miserable failure" (you don't have to use the quotes)
2) What's the number 1 website you see?
3) Now, you KNOW, without a doubt that those words are NOWHERE to be found on that website page!
So, how did that website get to be #1 for that keyword phrase?
There are SO MANY other websites with the words "miserable
failure" hyperlinked to that website page that according to Google's rule, that page MUST
be about a miserable failure.
This example shows the power of linking.
When it comes to Internet Marketing, you want other websites to link to you using the keyword phrases
that you want to be found for. So, in addition to having the keyword phrase on your website page,
you also want other websites to link to you using those same keyword phrases.
So, the next time you hesitate about creating a link exchange program on your website, stop and
think about "miserable failure" and the power that is in linking!
Esther C. Kane
Eckweb Designs, Inc.
Providing SEO/SEM Services
Search Engine Optimization Consulting Services
|
| Not Your Usual
Marketing Tips
Not Your Usual Marketing Tips
Vol. 4, No. 7
July 4, 2006
Have you ever had VDP?
Don’t worry, it’s not some communicable disease. But what you might catch from it is
the contagious notion that your business could see anywhere from twice the normal response to 10-15
times the response, depending on how far you go with it…
What am I talking about?
Welcome to the August edition of Not Your Usual Marketing Tips from JDK Marketing Communications
Management.
VDP is “printer-speak” for Variable Data Printing. At some time or another, you’ve
probably been the recipient of a postcard or pamphlet from a realtor or home improvement service,
or similar company, that managed to address you by name. And not just where the address is customarily
printed.
According to Wikapedia, the online source for just about anything, “Variable Data Printing…is
a form of on-demand printing in which elements such as text, graphics and images may be changed
from one printed piece to the next without stopping or slowing down the press, using information
from a database or external file.
“For example, a set of personalized letters, each with the same basic layout, can be printed
with a different name and address on each letter. Variable Data Printing is used mainly for direct
marketing, customer relationship marketing and advertising.”
One printer in town, with whom I’ve done business, has sent out its own marketing direct
marketing piece in which it “targeted” me by showing a graphic of a pizza. But not just
any pizza. This one had the name “Joel” spelled out in slices of pepperoni!
The same folks sent out another piece inviting me to their plant…with a MapQuest graphic
showing the route from MY HOME to their plant! Talk about “target” marketing!
As has been pointed out by these printers and the few others in town who have this kind of technology
capability, it “increases revenue, response rates and customer retention.” According
to another printer I noted online, the benefits of VDP were clearly measured: Percentage increases
in response time was 33.9%, overall revenue/profit was 31.6%, repetitive orders/retention was 47.6%,
average size order/value of order was 24.5% and response rates was 36.0%.
There are different levels of personalization. And it is pricier than conventional direct marketing.
But regardless of the way a client might go with this, I don’t think I’m overstating
the case by saying that with this kind of ROI, this is a 21st century marketing tool to be reckoned
with.
As always, yours truly would be happy to explore this option with you in marketing your business
or service.
And…as always…this column is “simulcast” on my colleague and friend Esther
Kane’s “Affordable Search Engine Optimization”
website, www.eckweb.com. Go to The SEO Lady’s sign-up page for her outstanding info-laden
monthly newsletter (which includes my latest column): http://www.theseolady.com/newsletter-subscription.html.
In the meantime, see you the first Tuesday of next month for another targeted issue of Not Your
Usual Marketing Tips.
Joel Kweskin
JDK Marketing Communications Management
704.846.4835, office
704.575.8850, cell
704.841.2746, fax
www.jdkmarketing.biz |
| How To Choose A Secure
Web Hosting Provider
By Denise Schmeichler - August 1, 2006
As a web designer and developer, my goal is to provide the best hosting experience
to my clients. Many website owners do not recognize the importance of choosing the right web hosting
company, and it is my role to explain to them the importance of choosing a professional and secure
web hosting provider.
I have always partnered with several secure web hosting companies. But recently I launched a new
website, and because of the database program attached to that new website I had to choose a new
hosting company that I was not familiar with. I admit that I did not do the standard research since
it was recommended by a colleague.
I truly learned from my mistake!
Not only was my new website hacked into, but the hosting company simply dropped my website without
notifying me of the incident! Their lack of security and unprofessionalism cost me income and advertising!
Needless to say, it was an awful experience. I am grateful that it happened to me instead of to
any of my clients!
This incident has forced me to remember the basic rules of choosing a web hosting provider.
What should you look for in a hosting company?
1. Security: website information and emails should be treated in secure manner.
2. Specialization: we work with hosting companies that specialize in web hosting.
3. Daily Backups
4. Technology savvy: they should be familiar with technologies you work with, and also adaptable
to new technologies.
5. Customer support: you need to be able to communicate easily and fast without restrictions, and
response time should not be more then a few hours. Customer service varies widely depending on the
provider, and is in fact a major price differentiator.
6. Competitive: price also plays a very important role, since the majority of our clients do not
see the value of many of the above.
7. Web Stats: Most hosting providers will give you online reports of basic statistics about your
site
Once you find a good hosting company, stay with them! The only reasons you should move to another
hosting provider are:
1. Poor customer support
2. Requirement of new technology, which the provider could not offer.
3. Price
I understand that like every other business decision you will be tied to a budget when choosing
a secure web hosting provider, but do not let this cost requirement become you major goal! Please
contact us today for more information about our web design services.
Denise Schmeichler is founder of www.netklik.com.
For the past 10 years, Netklik has been involved in internet marketing for better
website ROI for small and medium sized business in the US and Hispanic markets. |
| Creating An Optimized
Site From The Beginning
By Esther Kane - August 5, 2006
I give ALOT of consults to web designers every month! Of course, many of them are consulting AFTER
the website has been completed. Although I've learned years ago that the majority of the Internet
marketing I do will be for existing websites, I greatly prefer working with a designer from the
beginning, before the actual site is created.
Why?
Well, it saves the client money because the designer doesn't have to go back and re-do the website.
Whether the coding has to be re-created or whether the layout of the website has to be re-created,
it's usually one or the other or both!
And because the client saves money that gives him much more to spend on advertising and getting
his website into the top 10 of the search engines!
And when he is in the top 10 of the search engines and his business is growing he'll want to spend
more on web design and Internet marketing!
Yes, I truly do love those very rare times that I get to work with a designer from the beginning
of a website design!
So, how does the process work? I'll give you the steps...
1) Either a written or phone consultation with the client provides his goals/plans for the website
and his business. This is important because we not only need to know what his business does, but
the direction the business will be going in. We also need to know what the client's expectations
are. If his expectations are too high, we need to give him a reality check on how the Internet can
really help his business!
2) Keyword research, based on the consultation will also provide a realistic view of what keyword
phrases need to be targeted in order to market the website. This not only gives the client an idea
of what his target audience is searching for but it also helps the designer as far as what types
of pages should be on the website and how they should flow from one to the other.
3) Creating a search engine friendly design is extremely helpful for website positioning. Many websites
have poor designs that block search engine spiders at many points. This forces the website owner
to spend more money on Internet marketing through PPC campaigns, paid directories and other paid
avenues. It just doesn't make sense to create a website template that is difficult for the search
engines when a similar template can be created with a more friendly design.
4) Creating and adding content throughout the website based on the keyword phrases being marketed
is the next step. Make sure that the client is well aware from the very beginning that each website
page being marketed MUST have content (at least 250 words) in order to compete for the chosen keyword
phrase. The content brings the customers to the website, the graphics keep the customers at the
website.
5) Anchor text links throughout the website. All web designers should automatically include a footer
sitemap on every page using anchor text linking.
6) Proper coding. Of course, clean and proper coding on every website page also helps to get the
pages validated and UP in the rankings of the search engines.
Just imagine, not only would you be providing web design services to your client, but you would
also be earning income for the services of creating an optimized and marketable website. Your website
would then be sent to an SEO firm for submissions, link exchange management programs and more!
But just think of how happy your clients will be when their websites begin providing them with additional
income! They'll be coming back for more!
Esther C. Kane
Eckweb Designs, Inc.
Providing SEO/SEM Services
Search Engine Optimization
Consulting Services
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